The Arnott's Biscuits use the red background under the white bold words "ARNOTT'S" and another words "there is no substitue for quality" below , a colourful parrot which is one of the Australian icons, eating a biscuit on the left of the brand's name. In my opinion, the colour white and read used in this logo give people a sense of positive and it seems to show that both the company and biscuits made by them are full of energy and healthy.
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